书目详细信息
： Stand out social marketing :
书目信息 机读格式(MARC)
| ISBN： | 9780071794961 |
|---|---|
| ISBN： | 9780071794978 (e-ISBN) |
| 编目源： | DLC DLC DLC |
| 个人名称： | Lewis, Mike,1975- |
| 题名： | Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence / Mike Lewis. |
| 出版发行项： | New York : McGraw-Hill, 2013. |
| 载体形态： | xxxi, 286 p. : ill. ; 23 cm. |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Developing building blocks for success -- Achieving growth by adhering to mission, vision, and values -- Leadership from anywhere (and everywhere) -- Doing well by doing good: integrating philanthropy with business strategy -- Delivering unsurpassed value -- Measuring for excellence (again and again) -- Fostering customer loyalty and building community -- Creating marketing strategies to leverage extreme competitive advantages -- Thriving in change -- Managing crises: moments of truth. |